Every few years someone declares SEO dead. Usually it coincides with whatever the new thing is. In 2011 it was social media. In 2015 it was mobile. In 2019 it was voice search. In 2023 it was AI. Now we have GEO, AEO, AIEO, and a rotating cast of acronyms designed to make you feel … Read more
We already covered why GEO is mostly noise. Now meet its cousin: AEO — Answer Engine Optimisation. Same energy, different acronym, equally overblown. AEO is the idea that search is shifting from keyword queries to conversational questions, and that you need a new optimisation discipline to capture the “answer engines” — voice assistants, featured snippets, … Read more
GEO — Generative Engine Optimisation — is the latest thing the SEO industry has invented to make you feel like everything you knew is obsolete and you need to hire someone new. It is, with a few minor caveats, largely nonsense. Here’s the pitch: AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing … Read more
SEO — search engine optimisation — is the process of making your website show up when people search for what you do. Not ads. Not social media posts. Actual organic results that people click on because they trust them. If someone types “accountant in Bristol” or “best coffee roaster UK” or “emergency plumber near me” … Read more
