If GEO wasn’t enough, the SEO industry has now produced AISEO — AI Search Engine Optimisation. Also AEO. Also AIO. Also LLMO, LLMSEO, and several others that arrived while I was writing this sentence. They all describe the same thing: optimising your content to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google’s … Read more
Every week someone asks me what their Domain Authority is, as if the answer will tell them something useful. It won’t. DA is a metric invented by a software company, not a signal that Google uses, and the amount of collective anxiety directed at it is wildly disproportionate to its actual importance. The SEO industry … Read more
The standard answer to “when should I send marketing emails” is Tuesday or Thursday, around 10am. It’s in every guide, it’s based on real aggregated data, and for your specific list and your specific audience it’s probably wrong. Why the advice exists Email platforms have enormous datasets. Across millions of campaigns, mid-week mornings do outperform … Read more
