The most common answer to “when should I send marketing emails” is “Tuesday or Thursday morning, around 10am.” You’ll find this in virtually every email marketing guide, and it’s based on aggregated data from millions of campaigns. It’s also, for your specific list and your specific audience, probably wrong. Why the Standard Advice Exists Email … Read more
ROAS stands for Return on Ad Spend. The calculation is simple: revenue generated divided by the amount you spent on advertising. £10,000 in sales from £2,500 in ad spend = a ROAS of 4. Also written as “4:1” or “4x.” All the same thing. What’s a good ROAS? The honest answer is: it depends entirely … Read more
Local citations are mentions of your business’s name, address, and phone number — known as NAP — on other websites. A listing on Google Business Profile is a citation. So is a Yell.com entry, an Apple Maps listing, or a mention in a local business directory. Even a reference to your business in a local … Read more
People treat content marketing and SEO as if they’re competing strategies — they either pick one and ignore the other, or they keep them in separate boxes with different budgets and different teams who don’t talk to each other. Neither of these is the right approach. They’re not the same thing. But they’re not separate … Read more
