The standard answer to “when should I send marketing emails” is Tuesday or Thursday, around 10am. It’s in every guide, it’s based on real aggregated data, and for your specific list and your specific audience it’s probably wrong. Why the advice exists Email platforms have enormous datasets. Across millions of campaigns, mid-week mornings do outperform … Read more
An email list is the most valuable marketing asset most small businesses don’t have. Not followers, not connections, not a Facebook page with several thousand likes that sees 2% organic reach. An email list, a direct line to people who’ve said yes, I want to hear from you, is the one marketing channel that compounds … Read more
Most businesses put off email marketing for longer than they should. They’ll start once they have more subscribers, a better offer, or more time to do it properly. Meanwhile they’re not collecting addresses, not building a list, and handing a compounding advantage to whoever got started earlier. Starting is straightforward. You need an account with … Read more
Your email list is the only marketing channel you actually own. Social platforms change their algorithms, restrict reach, or disappear. Google updates its rankings overnight. But the people who’ve given you their email address — that relationship is yours. No platform can take it away. Email also delivers consistently strong returns. The average ROI on … Read more
