ROAS stands for Return on Ad Spend. Revenue divided by ad spend. A £2,500 campaign that brings in £10,000 is a 4x ROAS. Simple maths. The question everyone asks is: what’s a good ROAS? The honest answer is that it depends entirely on your margins, and anyone who quotes you a number without knowing your … Read more
If you’ve ever run Google Ads and wondered where the budget went, negative keywords are a large part of the answer. They’re the most under-used feature in paid search, and getting them wrong (or skipping them entirely) is one of the most reliable ways to burn through ad spend on people who were never going … Read more
Meta made $134 billion in advertising revenue in 2023. The majority came not from sophisticated brands with dedicated media teams, but from small and medium businesses who largely have no idea whether their ads are working. That’s not an accident. It’s a product design decision. This isn’t a “social media bad” screed. Meta ads, used … Read more
Paid advertising is the closest thing digital marketing has to a tap you can turn on and off. Need more enquiries this month? Run ads. The trade-off is that the moment you stop paying, the traffic stops. But used correctly, paid ads are one of the most powerful tools available, particularly for businesses that need … Read more
