A local citation is any mention of your business name, address, and phone number on another website. Your Google Business Profile is a citation. So is a Yell.com listing, an Apple Maps entry, or a namecheck in a local newspaper article. The combination of name, address, and phone (NAP, in the jargon) is what makes … Read more
The Google Map Pack, the three local business listings that appear above organic results with a map, is the most valuable real estate in local search. When someone searches “plumber near me” or “wedding photographer Leeds”, those three spots capture a disproportionate share of clicks, calls, and actual business. The rest of the page exists, … Read more
Reviews are the most powerful trust signal a local business has. More than your website, more than your social media presence, more than any ad you’ll run. When someone is deciding whether to spend money with you, they read what other people say about you. Most businesses leave this almost entirely to chance. They hope … Read more
Google Business Profile, still universally called Google My Business despite being officially rebranded in 2021, is Google’s free tool for controlling how your business appears in Search and Maps. It’s the listing you see when you search for a local business: the panel showing the address, phone number, hours, photos, and reviews. That’s it. Straightforward … Read more
Local marketing is the work of making sure your business shows up — in search results, in local directories, in the community, in the places your nearby customers actually look — and presents itself in a way that earns their trust and their business. It’s more specific than general digital marketing because the competition is … Read more
