The Google Map Pack — the three local business listings that appear above organic search results with a map — is the most valuable real estate in local search. When someone searches “plumber near me” or “wedding photographer Leeds”, those three spots get a disproportionate share of the clicks, the calls, and the business. Getting … Read more
Reviews are the most powerful trust signal a local business has. More than your website, more than your social media, more than any ad you’ll ever run. When someone is deciding whether to spend money with you, they look at what other people say about you. And right now, most businesses leave this almost entirely … Read more
Google My Business is Google’s free tool that lets you control how your business appears in Google Search and Google Maps. You’ve seen it a thousand times — the box on the right side of a search result showing a business’s address, phone number, opening hours, photos, and reviews. That’s it. That’s what Google My … Read more
Local marketing is about making sure your business shows up when someone nearby is looking for what you do. Not someone in a different city. Not a broad national audience. The person two miles away who’s about to spend money with you — or one of your competitors. Search behaviour has shifted hard in this … Read more
